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Business Communication Question Paper

Business Communication 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR
OF COMMERCE
BBA 311:
BUSINESS COMMUNICATION

===============================================================
DATE: Monday 21st December, 2009
TIME: 8.00 a.m – 10.00 a.m

INSTRUCTIONS
Answer question ONE in Section A and two others from Section B.

SECTION A

QUESTION ONE
a)
Define the term effective communication. [5 marks]
b)
By means of a diagram, discuss the communication process model. [15 marks]
c)
Highlight five (5) advantages of vertical communication. [10 marks]

SECTION B

QUESTION TWO
The position of HRM manager has fallen vacant in your organization write a letter applying for the position. [20 marks]

QUESTION THREE
Informal communication exists side by side with formal communication. Write five (5) benefits an organization would gain through this form of communication. [20 marks]

QUESTION FOUR
a)
What do you understand by the term perception in communication? [5 marks]
b)
In your opinion, highlight five (5) reasons as to why people perceive same information differently. [15 marks]






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