Global Business Strategies Question Paper

Global Business Strategies

Course:Doctor Of Philosophy

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF DOCTOR OF
PHILOSOPHY IN BUSINESS MANAGEMENT (STRATEGIC
MANAGEMENT OPTION)
BBA 803:
GLOBAL BUSINESS STRATEGIES

DATE: Wednesday, 1st December, 2010
TIME: 9.00 a.m. – 12.00 p.m.
------------------------------------------------------------------------------------------------------------
INSTRUCTIONS:
i)
Answer any FOUR questions.
ii)
All questions carry equal marks
iii)
Time: 3 hours

Q.1
The changing business environment world-wide has made firms find different
approaches to counter risk uncertainties. How do multinational corporations
hedge themselves against economic uncertainties within the host countries where
their subsidiaries operate? (12½ marks)

Q.2
Explain how globalization has made it imperative that modern managers must
have the knowledge of global strategic management. How do they gain this
knowledge and how do they use it? (12½ marks)

Q.3
What motivates most countries of the world to adopt export oriented policies, and
why have international trade negotiations taken a regional pattern? (12½ marks)

Q.4
Explain efficacy of franchising as an entry strategy and elaborate briefly on the
forms it takes. What all the future prospects of franchising? Give practical
examples. (12½ marks)

Q.5
Most international firms are using strategic alliances to share resources. Elaborate
on why and how strategic alliances have flourished in service providing firms
than in manufacturing. (12½ marks)

Q.6
Explain how technological advancements and increased consciousness of workers
have led to the increase in knowledge workers and the need for their services.
How does this affect long-term strategies of international firms? (12½ marks)

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