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Management Information System Question Paper
Management Information System
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2010
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION
BMS 501: MANAGEMENT INFORMATION SYSTEMS
DATE:
Tuesday 7th December 2010
TIME: 5.30p.m -7.30p.m
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO
QUESTIONS
Q1. This question is compulsory – (30 point)
Stars Inc. is a large clothing corporation that specializes in reselling clothes worn by celebrities. The company’s four web sites generate 75 percent of its sales. The remaining 25 percent of sales occur directly through the company’s warehouse. You have recently been hired as the director of sales. The only information you can find on
the success of the four Web sites follows:
You decide that maintaining four separate Web sites is expensive and adds little business value. You want to propose consolidating to one Wet site. Create a report detailing the business value gained by consolidating a single Web site, be sure to include the following;
a)
Recommendation for consolidating
b)
Web site profitability analysis
c)
Potential ethical issues facing an e-business
d)
Potential security issues facing an e-business.
Choose any 2 questions from below: i.e. Q2, Q3, or Q4 all carry the same points i.e. (15 points each)
Q2.
VIRAL MARKETING (15 POINTS)
One B2B marketer used a lot of silliness to increase its Web traffic tenfold and generate thousands of sales leads starting a viral phenomenon which went from a wacky idea o revenue-generating success. This is one of the first examples of a successful viral marketing campaign.
Discuss the following questions:
a)
Why is the internet such an attractive marketing arena for businesses?
b)
If you owned a business how would you use the internet to attract customers?
c)
What is the internet? What is intranet? How are they related?
Q3.
SAVING SYSTEMS AND IT PROJECTS (15 POINTS)
Crik Candle Company manufactures low-end candles for restaurants. The company generates over £40 million in annual revenues and has more than 300 employees. You are in the middle of a large multimillion-dollar supply chain management implementation. Your project manager has just come to you with the information that the project might fail for the following reasons:
1)
Several business requirements were incorrect and the scope has to be doubled.
2)
Three developers recently quit.
3)
The deadline has been moved up a month. You are the IT Manager, provide solutions to the following questions:
a)
What options can your company follow to ensure the project remains on schedule and within the budget?
b)
Although the IT project wary by size, scope, time duration, and uniqueness, most projects share three common characteristics.
i)
What are these characteristics?
ii)
Describe each of them.
Q4.
ENTERPRISE SYSTEMS FOR STRATEGIC MANAGEMENT (15 POINTS)
a)
Describe the functional areas of a business and why they must work together for the business to be successful.
b)
Identify the 4 types of artificial intelligence systems and explain how each can be used in a Business and it’s effect.
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