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Marketing Research Question Paper

Marketing Research 

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2010



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
SUPPLEMENTARY/SPECIA EXAMINATION FOR THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION

BBA 600: MARKETING RESEARCH

DATE:
Tuesday 21st September 2010
TIME: 9.00a.m – 12.00p.m


INSTRUCTIONS: Answer question ONE and any other TWO questions.

1.
Discuss the relevance of Marketing Information System (MIS) to marketing research. [15marks]
What is the importance of studying marketing research. [15marks]

2.
Discuss the types of research designs that a marketing researcher can use. (Give practical example). [15marks]

3.
a)
Highlight the two main sources of data that a marketing researcher can use. [5marks]
b)
Briefly discuss the sampling methods that may be used in Research. [10marks]

4.
Discuss the advantages and disadvantages of using a questionnaire as an instrument of data collection. [15marks]

5.
Briefly discuss the 3 steps that you would undertake in coming up with a research proposal. [15marks]

6.
“Sample size is irrelevant in any research work” Critically discuss this statement [15marks]




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