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Global Marketing Question Paper

Global Marketing 

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2010



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
SUPPLEMENTARY/SPECIA EXAMINATION FOR THE DEGREE OF
MASTERS OF BUSINESS ADMINISTRATION

BBA 613: GLOBAL MARKETING

DATE: Monday, 20th September 2010

TIME: 9.00 a.m - 12.00 Noon


INSTRUCTIONS:
ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS
1.
a)
Discuss the defining nature of global marketing . [15 marks]
b)
Explain the main challenges faced in international marketing and their implications for the marketing mix. [10marks]

2.
Explain the main strategies companies use to participate in foreign markets . [15 marks]

3.
Explain the main forms of regional groupings and their role in international marketing. [14 marks]

4.
Explain then planning processes for international marketing. [15 marks]

5.
Describe the nature of the environment for international marketing. [15 marks]




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