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Global Strategic Management Question Paper

Global Strategic Management

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2011

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
BBA 610: GLOBAL STRATEGIC MANAGEMENT
DATE: THURSDAY, 3RD FEBRUARY 2011 TIME: 2.00 P.M. - 5.00 P.M.

INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER THREE

QUESTIONS.

1.
(a)
Discuss the historical development of globalization. (10 marks)
(b)
If a global strategy is good, it will lead to success. Discuss. (20 marks)

2.
(a)
Distinguish between the Strategic Management and Global Strategic Management. (4 marks)
(b)
Discuss any eight challenges facing a global firm and for each challenge, show how it can be overcome. (16 marks)

3.
Discuss any eight strategies used to enter the foreign market and for each strategy, give the situation when it’s the most appropriate strategy to enter the foreign market. (20 marks)

4.
All organizations are environment depended and environment serving. Discuss the global environmental factors affecting a multinational firms. (20 marks)

5.
(a)
Using examples of firms known to you, discuss reasons why firms adopt Foreign direct investment. (10 marks)
(b)
Write short notes on the following:
Mercantilism theory
Comparative advantage theory
Multinational Geographical structure
Global functional structure