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Marketing Seminar Question Paper

Marketing Seminar

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
SUPPLEMENTARY EXAMINATION FOR THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION

BBA 625:
MARKETING SEMINAR

DATE: Friday, 24th September, 2010

TIME: 9.00 a.m. – 12.00 p.m.
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INSTRUCTIONS:
Attempt question FOUR and any other TWO questions.
Q.1
Identify the major components of strategic marketing planning and explain how they are interrelated. (15 marks)

Q.2
Why is motivation of marketing personnel important in implementing marketing planning? (15 marks)

Q.3
Discuss any five trends in the field of marketing. (15 marks)

Q.4
Xanadu is worried of challenges ahead of him if he has to enter and trade in any of the East African Community countries. Outline the possible internal and external environmental factors that could be contributing to the fears of Xanadu. (30 marks)

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