Get premium membership and access revision papers, questions with answers as well as video lessons.

Marketing Management Question Paper

Marketing Management

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
INSTITUTE OF OPEN LEARNING (IOL)
EXAMINATION FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
BBA 504:
MARKETING MANAGEMENT

DATE: Wednesday, 21st July, 2010

TIME: 2.00 p.m. – 5.00 p.m.
------------------------------------------------------------------------------------------------------------
INSTRUCTIONS:
Answer question ONE and any other TWO questions.
QUESTION ONE
a)
Describe the defining characteristics of marketing as an area of study and practice. (15 marks)
b)
Discuss the main issues arising from the various marketing philosophies. (15 marks)

QUESTION TWO
Explain the concept of product life cycle and its contribution to Marketing Management Decisions. (15 marks)

QUESTION THREE
Discuss the role of the Marketing Environment in Marketing Management. (15 marks)

QUESTION FOUR
Compare and contrast Consumer Marketing with Business to Business Marketing. (15 marks)

QUESTION FIVE
Discuss the unique nature of services and the strategies used to effectively market them. (15 marks)

QUESTION SIX
Explain the nature of the concept “Integrated Marketing Communication” (15 marks)

More Question Papers

Bba 101:Business Law 1

Efn 204: Sociology Of Education

Kst 304:Weed Science And Management.

Pharmacology Ii

Pharmacology Ii

Acting For Film &Amp; Television

Acting For Film &Amp; Television

Administration And Supervision Of Pre-School Education

Advanced Hospitality Marketing

Advanced Operations Management

Agd 202: Participatory Approaches And Tools In Gender

Agd 202: Participatory Approaches And Tools In Gender And Development

Agd 300: Fundamental Of Gender And Development

Age 100:Introduction To Cartography Map Analysis And Statistics

Age 201:Physical Geography Ii

Agroforestry Systems

Aks 203: Introduction To Theory And Practice Of Translation

Aks100; Introduction To The Study Of Language

Aks102:Historia Na Maendeleo Ya Kiswahili

Analogue Circuits

Animal Nutrition And Feeds

Art/Design Appreciation 2

Asc 103:Social Structures Of African Societies

Asc 410: The Sociology Of Knowledge

Automation In Libraries

Bac 406: International Finance Management

Basics Of Community Development

Blis 202: Design And Care Of Library And Information Centre

Business Studies

Business Studies

Child Development I

Communicable And Lifestyle Diseases

Communication In Leisure, Recreation And Sports

Communication Skills

Communication Skills

Communication Skills For Children With Impairement Ii

Criminal Law I

Criminal Law I

Cultivar Development And Release

Curriculum Leadership

Developmental Psychology

Distance Education

Eap 403: Economics Of Education And Educational Planning

Eap 403: Educational Planning And Economics Of Education

Economic Research Methodology

Economic Research Methodology

Economics Of Public Enterprises

Egc 506: Personality Psychology

Electronic Publishing

Popular Exams

Return to Question Papers

Quick Links