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Strategic Management Question Paper

Strategic Management

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION
BBA 602: STRATEGIC MARKETING

DATE :
Thursday 26th November 2009
TIME: 9.00 am – 12. 00 Noon

INSTRUCTIONS
Answer any 3 questions.
Q1.
Market sequentation is a way of life for marketing firm. Take on a training firm and design viable market, sequents, describing their viability in the competitive environments. [20mark]

Q2.
Choose a sector of your choice and
a)
Critique the following strategies applied in that sector. [10marks]
b)
What challenges face strategic marketers [10marks]

Q3.
Assume you are C.E.O (Chief Executive Officer) of a Marketing Firm. What steps can you take to create a customers focused company. [10marks]

Q4.
“Corporate Societal Marketing is a necessary evil”. Discuss giving examples as a strategic marketer. [20marks]

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