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Global Marketing Question Paper

Global Marketing

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2009

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
BBA 613: GLOBAL MARKETING
DATE: THURSDAY, 13TH AUGUST 2009

TIME: 2.00 P.M. - 5.00 P.M.

INSTRUCTIONS: Answer question One and any other Two.

1.
a)
“The world has become a global village”. Discuss and show how this has contributed to the growth of marketing. (10 marks)
b)
What are the key determinants to the growth of regional markets in the African region. (10 marks)

2.
Discuss the various barriers to the growth of Global Marketing in the 21st Century. (20 marks)

3.
Highlight the communication tools which a marketer would use to capture the attention of potential customers globally. (20 marks)

4.
i)
What factors led to the growth of global marketing. Use a historical perspective. (10 marks)
ii)
As a marketer of a reputable organization, state the various incentives which you would give to the distributors of your product. (10 marks)

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