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Strategic Management Question Paper

Strategic Management

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION
BBA 503: STRATEGIC MANAGEMENT

DATE: Thursday 12th June 2008
TIME: 2.00 pm – 5.00 pm

INSTRUCTIONS
Attempt question ONE and any other THREE questions.
1.
“Strategy is one of those words that we define in one way yet often use in another”
(i)
In line with this statement explain the 5 Ps of strategy according to Mintzberg and pick practical examples to support your arguments. [18 marks]
(ii)
What key decisional areas are affected by strategic decisions and how? [16 marks]

2.
(a)
A good company mission needs to meet certain main purposes, explain. [14 marks]
(b)
What determines a firm’s level of formality in strategic management? [10 marks]

3.
A long-term or grand strategy must be based on a core idea about how the firm can best compete in the marketplace. Using examples of Kenyatta University as your example, explain the main areas of establishing long-term objectives. [24 marks]

4.
(a)
Policies are important in enhancing implementation of strategies. Explain the importance of having formal written policies. [5 marks]
(b)
Discuss with examples the three important issues in organisations that affect implementation of strategies. [10 marks]

5.
(a)
Industry analysis is an important component of the external environmental analysis. Briefly explain the porters five force model of industry analysis. [18 marks]
(b)
What are the major sources of barriers to entry into an industry? [6 marks]

Strategic Management Question Paper

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