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Strategic Management Seminar Question Paper
Strategic Management Seminar
Course:Master Of Business Administration
Institution: Kenyatta University question papers
Exam Year:2008
KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
INSTITUTIONAL BASED AND OPEN LEARNING PROGRAMS
EXAMINATION FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
BBA 611: STRATEGIC MANAGEMENT SEMINAR
DATE: Thursday 10th July, 2008
TIME: 9.00 a.m. – 12.00 noon
INSTRUCTIONS:
Answer ALL questions.
1.
Differentiate between strategic management, administrative management and operative management and discuss in detail with the use of a diagram the management functions and the operative functions of a marketing manager. [20 marks]
2.
The following data belongs to Kazi-Zote Company Ltd. Prepare a zero base budge for the items specified.
(a)
Stationery: The company writes an average of 15 letters a week. Each letter has 4 pages and is typed in triplicate. Each sheet of typing paper costs shs.1. This wears out carbon paper at the rate of 3 sheets a week. Each sheet costs shs.2. This account for half the typing requirements of the company. The company manager needs 1 rough pad for workings every week. The remainder of the staff need 3 a week among them. Each pad costs Shs. Expenditure on pencils, pens, rubbers etc are shs.40 per week. The supplier involves the company for all accounting documents. It needs on average one book of sales orders for every 20,000 sorts sold. The company expects to sell 1,400,000 sorts in a year. Each book of purchase advises or sales orders cost shs.35.
(b)
Transport: The company has a storage capacity for 500,000 sorts and expects a maximum usage of 400,000 sorts. It has been advised to expect to have to pay for transport of 100,000 sorts at 15 cts a sort from the nearest supplier. However, the company knows that last year the environment was very conducive for the business. It therefore needs to pay for a long distance transport of 100,000 items at 70 cts per item. What are the advantages and disadvantages of a zero based budget? Can a zero base budget be flexible. [20 marks]
3.
Differentiate between strategy formulation, strategic planning and corporate planning. Discuss the reasons for the use of conglomerate diversification strategy indicating the necessary major conditions for this strategy to succeed. [20 marks]
4.
Using an appropriate example, differentiate between an organization’s mission and vision. Explain in details how economic factors affect the operative functions of HRM. [20 marks]
5.
Assume that you are carrying out a farming business in maize, wheat and rice. The farm manager provides you (the strategic manager) with the following information:
(a)
Total estimated hectarage under cultivation is 200,000 hectares.
(b)
This is divided into the following proportions:
Maize 60%
Wheat 30%
Rice 10%
The average yield per hectare is: Maize 20 bags Wheat 10 bags Rice 30 bags The proportions of the crop normally delivered to the store are: Maize 30% Wheat 50% Rice 20% Maize is planted in March and September and is harvested four moths later. Crops are delivered one month after harvesting.
Prepare the commodities purchase budget for your unit. At what point
will the activities of your farm break-even? [20 marks]
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