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Marketing Management Question Paper

Marketing Management

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION

BBA 504: MARKETING MANAGEMENT

DATE: _THURSDAY 4TH DECEMBER 2008 TIME: 9.00 A.M. – 12.00 NOON

INSTRUCTIONS: Answer ALL questions

Q1.
You have got a job with a cooperative firm as a distribution manager. The Board of Directors has asked you to give an advice on the various types of wholesalers in the distribution channels. Proceed step by step and in a clear manner. [25 marks]

Q2.
With appropriate examples, explain the managerial functions and operative functions of a marketing manager.[25 marks]

Q3.
Differentiate among the various types of marketing competitors in the market and explain in details the strategies which a market leader and nicher would pursue. [25 marks]

Q4.
Explain a step by step process of developing a new product and the product life cycle pointing out appropriate strategies available for each stage. [25 marks]

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