Get premium membership and access revision papers, questions with answers as well as video lessons.

Strategic Management Question Paper

Strategic Management

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION
BBA 503:
STRATEGIC MANAGEMENT
DATE: Wednesday, 8th December, 2010
TIME: 5.30 p.m. – 7.30 p.m.
------------------------------------------------------------------------------------------------------------
INSTRUCTIONS:
Answer question ONE and any other TWO questions.
Q.1
a)
Many Smes mangers in Kenya do not prepare a strategic plan perhaps because they do not understand its importance. As a trained strategic management expert, explain to them why its of benefit for them to draw up and implement a strategic plan. (10 marks)
b)
Give an outline of at least eight stakeholders in a firm and the interest that each has in the firm. (8 marks)
c)
Discuss the various strategic orientations that are adopted by global firms. (8 marks)
d)
Distinguish between a global and a multidomestic industry and give examples of products that are best suited for each. (4 marks)

Q.2
The strongest competitive force or forces determine the profitability of an industry and so are of greatest importance in strategy formulation. Explain how barriers to entry impacts on the state of competition in an industry. (15 marks)

Q.3
When conducting a resource based view of a firm it is important to asses and classify a firms resources to determine the characteristics that make them valuable. Make an analysis of the following resources by pointing out the relevant characteristics that make them valuable and their key indicators.
i)
Financial resources
ii)
Physical resources
iii)
Reputation
(15 marks)

Q.4
Discuss any five competitive strategies that can be adopted by firms in foreign markets while pointing out the strengths and weaknesses of each strategy. (15 marks)

Q.5
Describe SWOT analysis as a way to guide internal analysis of a firm. How does this approach reflect the basic strategic management process? (15 marks)

Strategic Management Question Paper

More Question Papers

Popular Exams