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Marketing Management Seminar Question Paper

Marketing Management Seminar 

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2008



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION
BBA 625: MARKETING MANAGEMENT SEMINAR


DATE: Thursday 4th December, 2008

TIME: 9.00 a.m. ā€“ 12.00 noon

INSTRUCTIONS
Attempt question one and any other two.

Q1.
You have been recently appointed the Chief Executive Officer for Kenyatta University. What are the three tasks of marketing management would you undertake? [30 marks]

Q2.
What domestic and foreign environmental factors likely to affect your strategic plans as CEO for Kenyatta University? [15 marks]

Q3.
Identify the steps in buying processes of:
(a)
Consumer marketing
(b)
Industrial marketing

Q4.
It has been argued that ā€œMarketing Orientation is not ideal for government and notā€“forā€“profit organizationsā€. React to this statement. [15 marks]




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