Get premium membership and access revision papers, questions with answers as well as video lessons.

Marketing Management Question Paper

Marketing Management

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
SPECIAL/SUPPLEMENTARY EXAMINATION FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
BBA 504: MARKETING MANAGEMENT
DATE: Friday, 1st October 2010

TIME: 2.00 p.m – 5.00 p.m

INSTRUCTIONS: Answer Question ONE and any other TWO Questions

QUESTION ONE
a)
Discuss the nature of marketing and its contribution to the performance of organizations. [ 15marks]
b)
Discuss the contributions of the various marketing philosophies to marketing [ 15 marks]

QUESTION TWO
Discuss the concept pf product life cycle and its role in marketing. [ 15marks]

QUESTION THREE
Explain the various pricing strategies companies use for products or services. [ 15 marks]

QUESTION FOUR
Explain the concept of branding and the set of strategies used by marketing firms. [15 marks]

QUESTION FIVE
Distinguish between consumer and industrial markets. [15 marks]

More Question Papers

Bba 101:Business Law 1

Efn 204: Sociology Of Education

Kst 304:Weed Science And Management.

Pharmacology Ii

Pharmacology Ii

Acting For Film &Amp; Television

Acting For Film &Amp; Television

Administration And Supervision Of Pre-School Education

Advanced Hospitality Marketing

Advanced Operations Management

Agd 202: Participatory Approaches And Tools In Gender

Agd 202: Participatory Approaches And Tools In Gender And Development

Agd 300: Fundamental Of Gender And Development

Age 100:Introduction To Cartography Map Analysis And Statistics

Age 201:Physical Geography Ii

Agroforestry Systems

Aks 203: Introduction To Theory And Practice Of Translation

Aks100; Introduction To The Study Of Language

Aks102:Historia Na Maendeleo Ya Kiswahili

Analogue Circuits

Animal Nutrition And Feeds

Art/Design Appreciation 2

Asc 103:Social Structures Of African Societies

Asc 410: The Sociology Of Knowledge

Automation In Libraries

Bac 406: International Finance Management

Basics Of Community Development

Blis 202: Design And Care Of Library And Information Centre

Business Studies

Business Studies

Child Development I

Communicable And Lifestyle Diseases

Communication In Leisure, Recreation And Sports

Communication Skills

Communication Skills

Communication Skills For Children With Impairement Ii

Criminal Law I

Criminal Law I

Cultivar Development And Release

Curriculum Leadership

Developmental Psychology

Distance Education

Eap 403: Economics Of Education And Educational Planning

Eap 403: Educational Planning And Economics Of Education

Economic Research Methodology

Economic Research Methodology

Economics Of Public Enterprises

Egc 506: Personality Psychology

Electronic Publishing

Popular Exams

Return to Question Papers

Quick Links