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Issues In Strategic Management Question Paper

Issues In Strategic Management 

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2009



KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2008/2009
INSTITUTE OF OPEN LEARNING PROGRAMME
EXAMINATION FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
BBA 620: ISSUES IN STRATEGIC MANAGEMENT

DATE: Friday 14th August, 2009

TIME: 2.00 p.m. – 5.00 p.m.

INSTRUCTIONS
Answer question one and any other two.
1.
(a)
Using the SWOT model analyse the key components of a firm in the telecommunication industry. [10 marks]
(b)
What contributions has Michael Porter made to the development of the
theory of competitive advantage? [10 marks]

2.
“Retrenchment is a necessary evil”. Discuss the impact of retrenchment to the general Strategic plans of an organization. [20 marks]

3.
Explain the effects of the Global economic crunch to the development of regional markets in the African continent. [20 marks]

4.
Define Strategic Management and show how it is linked to organizations mission,
vision and core values of an organization. [20 marks]




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