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Entrepreneurship And Small Business Management Question Paper

Entrepreneurship And Small Business Management

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF MASTER OF
BUSINESS ADMINISTRATION
BBA 310: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

DATE: WEDNESDAY, 11TH JUNE 2008
TIME: 11.00 A.M. – 1.00 P.M.
_________________________________________________________________________

INSTRUCTIONS: ALL QUESTIONS ARE COMPULSORY.

1.
(a)
With the aid of a diagram, discuss the key elements of entrepreneurship,
clearly explaining each of the elements. (20 marks)
(b)
Using examples four risks associated with a career in entrepreneurship. (12 marks)

2.
While using either Greineirs Model, or Lewis and Churchills’ Model, explain the small business growth stages/phases. (20 marks)

3.
From an entrepreneurial perspective, briefly explain the following terms:
(a)
Entrepreneurial marketing (6 marks)
(b)
Human resource in small firms (6 marks)
(c)
Social responsibility of small firms (6 marks)

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