Strategic Management Question Paper

Strategic Management

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2009/2010
INSTITUTE OF OPEN LEARNING
EXAMINATION FOR THE DEGREE OF MASTER OF BUSINESS
ADMINISTRATION
BBA 503: STRATEGIC MANAGEMENT

DATE: FRIDAY, 23RD JULY 2010 TIME: 2.00 P.M. - 5.00 P.M.

INSTRUCTIONS: Answer question ONE and any other THREE questions.

QUESTION ONE
a)
It has been observed that there is a growing popularity of strategic planning in Kenya today than ever before. Discuss the possible explanations of this popularity. (10 marks)
b)
Discuss the limitations of SWOT Analysis as an environmental analysis tool. (10 marks)

QUESTION TWO
Strategies are intellectually simple but their execution is not. Explain this statement and highlight the challenges to effective strategy implementation. (20 marks)

QUESTION THREE
Mr. Kasmani is an upcoming Entrepreneur and wishes to invest in the Mobile Industry. As a specialist in strategic management, advise him accordingly on whether its appropriate to invest in this sector using Michaels’ Porter five forces model of industry analysis. (20 marks)

QUESTION FOUR
a)
You have recently been approached by an upcoming Non Governmental organization that operates in the Kibera slum and they have requested you to formulate a mission statement for them. Formulate a mission statement and clearly identify the dimensions of a good mission statement. (10 marks)
b)
Discuss the levels of strategy and clearly discuss the focus of strategy at each level. (10 marks)

QUESTION FIVE
Discuss the concept of value chain analysis introduced by Michael Porter and show its application in organizations. (20 marks)

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