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Business Strategic Behavior And Leadership Question Paper

Business Strategic Behavior And Leadership

Course:Master Of Business Administration

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
FIRST SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF
BUSINESS
BBA 609:
BUSINESS STRATEGIC BEHAVIOUR AND LEADERSHIP

DATE: WEDNESDAY 24TH NOVEMBER 2010 TIME: 9.00 A.M – 12.00 P.M

INSTRUCTIONS: Question 1 is compulsory. Answer any other two questions.
1.
In strategic behavior, its important to understand the industry dynamics. One of the pitfalls is lack of sufficient data to make strategic decisions.
(i)
Explain the various trends that a manager needs to understand in the industry. (5 Marks)
(ii)
Explain the challenges the managers are bound to face as they assess the strategic context. (5 Marks)
(iii)
Discuss the SWOT of Kenyatta University and explain how it can be used in strategic behavior. (5 Marks)

2.
(a)
Discuss any five (5) ways, an organization of your choice, can adopt growth orientation so as to gain competitive advantage in strategic behavior. (5 Marks)
(b)
Strategic managers in Kenyatta University have asked you to develop 5 alternative courses of action (not currently in use) that they can undertake to ensure that Kenyatta University becomes a world class university. Explain the 5 alternatives. (5 Marks)
(c)
Explain how as a manager in Coca Cola Co. Ltd. You can use Ansoff’s Product-Market Matrix to allocate resources so as to gain a larger market share than you are currently enjoying. (5 Marks)

3.
(a)
In strategic behavior, one of the major underlying forces is the competitive advantage that the organization may possess. Discuss. (5 Marks)
(b)
Discuss how you can ensure effective strategy evaluation in an organizations. (5 Marks)
(c)
In an organization, end-game strategies are critical especially in areas of negative cash flow. Discuss any 5 end-game strategies that can be implemented by a large organization of your choice. State the name of the organization. (5 Marks)

4.
Ethics is a major concern when dealing with social responsibility in organizations. Discuss issues of strategic behavior with reference to
(a)
Individual Ethics of stakeholders.
(5 Marks)
(b)
Business Ethics.
(5 Marks)
(c)
Societal Ethics.
(5 Marks)

5.
(a)
‘Window dressing’ in strategic behavior is a major hindrance to growth in organizations. Explain different ways that window dressing can be avoided in strategic behavior. (5 Marks)
(b)
Explain any situations where businesses have used turnaround strategies and managed long term survival of the organization. Give real examples of products/organizations turned around. (10 Marks)

Business Strategic Behavior And Leadership Question Paper

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