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Kasneb Question Paper

Kasneb

Course:Entrepreneurship And Communication

Exam Year:2011

KASNEB

CPA PART I SECION I

CICT PART I SECION I

CSIA PART I SECIO

CCP PART I SECION

ENTREPRENEURSHIP AND COMMUNICATION

MONDAY:28 NOVEMBER 2011 Time allowed: 3 hours.
Answer any THREE questions in SECTION I and TWO in SECTION II. All questions carry equal marks.

SECTION I

QUESTION ONE
(a) Explain the term "nascent entrepreneur". (2 marks)

(b) Highlight six features of a good business name. (6 marks)

(c) citing relevant examples,describe six types of business incubators who nurture young entrepreneurs. (12 marks)
(Total 20 marks)

QUESTION TWO

(a) (i) Explain the term "global marketing". (2 marks)

(ii) Highlight six common mistakes that entrepreneurs make in global marketing.
(6 marks)

(b) Many organizations today have realized the need for promotion of corporate entrepreneurship. in relation to the above statement,argue the case in support of corporate entrepreneurship. (12 marks)
(Total 20 marks)

QUESTION THREE

(a) In the recent past,the prices of basic commodities have been on upward trend partly due to the global recession and social unrests in some oil producing middle east countries.

In relation to the above statement, identify four negative effects of the uncontrollable upward trend in prices of goods and services on entrepreneurship. (4 marks)

(b) Outline four reasons why it is important for an entrepreneur to have a good organization structure in the enterprise. (4 marks)

(c) A business venture starts with an initial idea.
with the help of a suitable diagram,illustrate the Churchill and Lewis model of business growth. (12 marks)
(Total 20 marks)

QUESTION FOUR

(a) Summarize five benefits that could accrue to an entrepreneur from business amalgamation. (5 marks)

(b) Suggest five measures that an entrepreneur could take in order to improve cash flow in an enterprise. (5 marks)

(c) describe five legal requirements which an entrepreneur need to fulfill in order to continue being in business. (10 marks)
(Total 20 marks)

QUESTION FIVE
(a) The modern enterprise draws employees from various cultural backgrounds.

In relation to the above statement:

(i) Identify three factors that contribute to communication breakdown across cultures.
(3 marks)
(ii) Explain how the factors identified in (a) (i) above affect communication with employees across different cultures. (6 marks)

(b) Outline five uses of circulars as a mode of communication in an enterprise.(5 marks)

(c) Describe six characteristics of effective feedback on employee performance in an enterprise. (6 marks)
(Total 20 marks)

QUESTION SIX

(a) Explain the term "persuasive communication". (2 marks)

(b) Citing relevant examples, illustrate how the following speakers aspects can affect effective listening:

(i) Credibility. (2 marks)

(ii) Logical argument. (2 marks)

(iii) psychological appeals. (2 marks)

(c) Explain six unethical practices likely to be found in business communication.(12 marks)
(Total 20 marks)

QUESTION SEVEN

(a) (i) Explain the term "graphic communication". (2 marks)

(ii) Enumerate five advantages of graphic communication. (5 marks)

(b) Identify five key benefits that could be derived from the use of a personal digital assistant (PDA) by an entrepreneur. (5 marks)

(c) Joanina Enterprises has been producing an in house magazines for its employees. A survey conducted last year revealed that 80% of the employees did not read the publication.

Advise the management of Joanina Enterprises on which measures to take in order to make the publication more useful an interesting to the reader. (8 marks)
(Total 20 marks)

Kasneb Question Paper

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