Public Relations Question Paper

Public Relations

Course:Bachelor Of Business & Management (Business Management)

Institution: Sacred Training Institute question papers

Exam Year:2011

(MUECO)
MOI UNIVERSITY
OFFICE OF THE CHIEF ACADEMIC OFFICER
UNIVERSITY EXAMINATIONS

2010/2011 ACADEMIC YEAR
SECOND YEAR SECOND SEMISTER EXAMINATIONS
FOR DIPLOMA IN BUSINESS MANAGEMENT

COURSE CODE: - DBM 16
COURSE TITTLE: - PUBLIC RELATIONS
DATE: - 25TH JULY 2011
TIME: - 2.00PM-4.30PM

ANSWER QUESTION ONE AND THREE OTHERS
1. .
A. Highlight the main benefits of internal Public Relations as part of an organizational promotion effort. (7 marks)
B. Give some examples of good and bad publicity which have resulted from good or bad behavior (7 marks)
C. You have been asked to explain the following terms to one of your clients. Provide a summery of information that you will include in your explanation.
i. Crisis management
ii. Event management
iii. Political lobbying
iv. Press relief
v. Issues management
vi. Press conferences (6 marks)
2.
A. Explain the importance of identifying the public by an organization (10 marks)
B. Distinguish between public relations and marketing (10 marks)

3.
A. Explain the function of public relations department in an organization (10 marks)
B. How is public relations a tool for crisis management (10 marks)
4.
A. Discuss the benefits of sponsoring as a public relations tool. (10 marks)
B. Identify and explain a good public relations practitioner. (10 marks)
5. Discuss the challenges of Public relations in developing countries and suggest feasible solutions (20 marks)
6. “Planning is viewed as a critical activity in Public Relations management process” present a detailed public relations strategic planning process. (20 marks)

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