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Mktg 218 :Principles Of Marketing End Of 1'St 'Trimester 2016 Question Paper

Mktg 218 :Principles Of Marketing End Of 1'St 'Trimester 2016

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2016

KENYA METHODIST UNIVERSITY

END OF 1'ST 'TRIMESTER 2016 (FT) EXAMINATION

FACULTY : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : MKTG 218
UNIT TITLE : PRINCIPLES OF MARKETING
TIME : 2 HOURS

INSTRUCTIONS

Answer Question one and any other Two questions.
Question One

Define the term marketing philosophy and explain any two such philosophies sighting circumstances under which each is applicable.
(10 mks)
With relevant examples, explain the variance pricing approaches that are applicable when pricing a product.
(10 mks)
Marketing logistics involves key decisions. Explain any five key decisions
(10 mks)
Question two

Marketing environment consists of both external and internal forces that affect management ability to make decision as far as marketing programs are concern. Explain any five factors that a marketing manager should consider when launching a new product.
(10 mks)
Kenya Methodist University want to venture in a new market as a marketing expert. Advice the management on what basis it can segment its market in order to achieve its objectives.
Question three

Marketers are today faced with myriad of challenges that never existed in the last few years. Discuss any five such challenges facing marketers
(10 mks
A product evolves through various stages in the market. Using a product of your choice, explain these stages and the possible strategies that can be adopted in every stage.
(10 mks)
Question four

Define the term consumer behavior and explain any four factors that affect consumer behavior
(10 mks)
Explain the various factors to consider while setting the promotion budgets.
(10 mks)

Question five

Define the term "channels of distribution" and explain the various channel levels
(10 mks)
With relevant examples, explain how information technology can be used to improve marketing programmes.
(10 mks

Mktg 218 :Principles Of Marketing End Of 1'St 'Trimester 2016 Question Paper

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