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Bhe 204: Business Planning Question Paper

Bhe 204: Business Planning

Course:Bachelor Of Entrepreneurship And Small Business Management

Institution: Muranga University Of Technology question papers

Exam Year:2019

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MURANG’A UNIVERSITY OF TECHNOLOGY
SCHOOL OF BUSINESS AND ECONOMICS
DEPARTMENT OF COMMERCE
UNIVERSITY ORDINARY EXAMINATION
2018/2019 ACADEMIC YEAR
SECOND YEAR SECOND SEMESTER EXAMINATION FOR, DIPLOMA
IN BUSINESS MANAGEMENT
BCB 050 – BUSINESS PLANNING
DURATION: 2 HOURS
DATE:
TIME:
Instructions to candidates:
1. Answer question One and Any Other Two questions
2. Mobile phones are not allowed in the examination room.
3. You are not allowed to write on this examination question paper.
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SECTION A: ANSWER ALL QUESTIONS IN THIS SECTION
QUESTION ONE (30 MARKS)
(a) Define the term business plan (2 marks)
(b) Highlight five characteristics of a good business opportunity (5 marks)
(c) Explain in detail three ways in which one can start a business (6 marks)
(d) Identify three difficulties encountered by business people when protecting their trade
secrets (3 marks)
(e) State four benefits of marketing research (4 marks )
(f) Discuss five factors that managers consider when choosing the type of finance they need
(10 marks)
SECTION B: ANSWER ANY TWO QUESTIONS IN THIS SECTION
QUESTION TWO (20 MARKS)
(a) State any two external source of business ideas (2 marks )
(b) Discus four important issues to consider before starting a business (8 marks)
(c) Explain in detail the five main components of a business plan (10 marks)
QUESTION THREE (20 MARKS)
(a) Highlight any two clauses of memorandum of association (2 marks)
(b) Discuss the four stages of business life cycle (8 marks)
(c) State four responsibilities of business managers (5 marks)
(d) Identify five reasons for protection of business ideas (5 marks)
QUESTION FOUR (20 MARKS)
(a) Discuss five major objectives of marketing (10 marks)
(b) Explain five forces of external business environment (10 marks)

Bhe 204: Business Planning question paper

Bhe 204: Business Planning Question Paper

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