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Jmc 106: Communication Across Cultures Question Paper

Jmc 106: Communication Across Cultures

Course:Bachelor Of Journalism And Mass Communication

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2009

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MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY(MMUST)
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
FIRST YEAR SECOND SEMESTER EXAMINATIONS
FOR THE DEGREE OF BACHELOR OF JOURNALISM AND MASS COMMUNICATION
COURSE CODE: JMC 106
COURSE TITLE: COMMUNICATION ACROSS CULTURES

DATE: 23rd April 2009 TIME: 2.00 p.m. – 5.00 p.m.

INSTRUCTIONS TO CANDIDATES
Answer any four questions. Question one is compulsory

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1. a) George does not see that need of studying Cross cultural communication. Explain to
him five reasons why the field is significant. (10 marks)

b) Briefly explain any three components of communication. (6 marks)

c) Explain the meaning of the following terms. (9 marks)
- Overt behaviour
- Relativism
- Stereotype

2. a) “Language is the heart of culture”. By use of examples, Explain how people may
use language top differentiate their culture from other cultures. (10 marks)

b) By use of examples, differentiate between denotative and connotative meanings of
words. (5 marks)

c) Explain three characteristics of passive mode of sub-cultural communication. (6 marks)

3. a) Define the term ‘sub-cultural communication’. (3 marks)

b) Under which three circumstances may individuals use separation as a goal of
sub-cultural communication? (6 marks)

c) Explain three characteristics of passive mode of sub-cultural communication. (6 marks)

4. a) Gender communication is viewed as a form of intercultural communication.
How the two genders like are tow different cultures? (5 marks)

b) Explain five differences that are observed in the way women and men tend to
communicate. (10 marks)

5. Differentiate patterns of nonverbal communication distinguish different cultures. Explain five categories of nonverbal signs, and how they may affect cross cultural communication.(15 marks).

Jmc 106: Communication Across Cultures Question Paper

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