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Business Communication Question Paper

Business Communication

Course:Bachelor Of Commerce (Commerce)

Institution: Kabarak University question papers

Exam Year:2009

KABARAK
UNIVERSITY
EXAMINATIONS
2008/2009 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMERCE
COURSE CODE: BMGT 221
COURSE TITLE: BUSINESS COMMUNICATION
STREAM: Y2S2
DAY: THURSDAY
TIME:
5.30
–
7.30
P.M.
DATE: 16/04/2009
INSTRUCTIONS:
PLEASE TURN OVER
Page 1 of 2
QUESTION ONE
a)
Report writing is an essential activity in organizations. What main issues should
be
considered
in
order
to
write
a
good
report?
(10mks)
b)
You are a middle level manager at Federal Corporation of Kenya, in the
marketing department. Your boss has requested you to explain why the sales of
Jaguar shoes have gone down in the recent past.

Draft a report using a memo format is response to the request.
(10mks)
c)
Discuss the various problems you might encounter in organizing and conducting
meetings
in
an
organization.
(10mks)
QUESTION TWO
a)
What
do
you
understand
by
the
term
“Paralanguage”?
(2mks)
b)
Discuss
some
of
the
important
aspects
of
paralanguage.
(4mks)
c)
How would you as a manager in an organization use informal channels of
communication
effectively,
despite
its
disadvantages?
(10mks)
d)
Discuss
any
four disadvantages of e-mail for communication in organizations.

(4mks)
QUESTION THREE
a)
“Eye contact is of paramount importance in face to face communication”.
Explain.

(4mk
s)
b)
Write a final reminder to a major debtor who has failed to keep his commitment
to
make
payment
of
monthly
installments.
(10mks)
c) Explain
the
functions
of
a
business
letter.
(4mks)
d) Describe
a
circular
letter.
(2mks)
QUESTION FOUR
a)
Discuss the technological advances that have made it possible to transmit printed
massages, pictures and even live performances to all corners of the world.

(10mks)
b)
Write an office Memorandum warning employees against a habit of submitting
fake
medical
bills.
(5mks)
c)
Explain
any
five
characteristics
of
communication.
(5mks)
Page 2 of 2

Business Communication Question Paper

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