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Business Communication Question Paper

Business Communication

Course:Bachelor Of Commerce (Commerce)

Institution: Kabarak University question papers

Exam Year:2011

KABARAK
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UNIVERSITY EXAMINATIONS
2011/2012 ACADEMIC YEAR

FOR THE DEGREE OF BACHELOR OF COMMERCE

BMGT 221: BUSINESS COMMUNICATION
DAY: THURSDAY

DATE: 08/12/2011
TIME: 2.00 P.M – 4.00 P.M.

STREAM: Y2S2

INSTRUCTIONS
ATTEMPT QUESTION ONE AND ANY OTHER TWO
QUESTION ONE.
a. You are a marketing manager in Excellent Company , which produces fast moving
goods. You have realized that intermediaries have conspired not to handle your products
any more. You have done a preliminary research and identified some of the complaints.
Write a short report, in a memo format to explain this to the general manager. (10 Mks)

b. Discuss the characteristics of a good report.

( 10 Mks)
c. The following is an excerpt of a report compiled by the Principal of East Ways training
Institute at the end of the year. Read it and answer the question that follows:
“ We have experienced a tremendous growth in our institution in terms of numbers.
The student enrollment has been as follows: Last year female enrollment was Fourty
in stream A, thirty in stream B, and fifty in stream C. The male enrollment in the same
class was, Thirty five in Stream A, Fourty in Stream B and sixty in Stream C. This year
female enrollment was Fourty five in Stream A, thirty five in Stream B and sixty in
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Stream C; while male enrollment was thirty in Stream A, Fourty in stream B and sixty
in Stream C.
The financial performance has not been commensurate with the enrollment. Profit last
year was five hundred thousand shillings against three hundred thousand shillings.
This year the profits were five hundred thousand shillings against total cost of shillings
against a total cost of four hundred thousand shillings”.

How best can you present the above information to permit analysis and achieve effective and
efficient communication?

( 10 MKs)

QUESTION TWO.
a. Describe an agenda

( 2 Mks)

b. Highlight the common items in an agenda

( 5 Mks)
c. Prepare a notice with an agenda for FONACON(Foster for National Cohesion) club
meeting to be held at the end of this year in Kabarak.

(10 Mks)
d. What are the limitations of crosswise communication?

( 3 Mks)
QUESTION THREE
a. Outline the major types of conferences.

( 8 Mks)
b. Supposing you are planning for a conference for all business Management students in
Kenyan Universities in December this year. Explain all the necessary stages you would
go through including the communication you would make to the suggested delegates

( 8 Mks)
c. State four advantages of a conference

( 4 Mks)

QUESTION FOUR
a. Discuss the advantages of using committees in making decisions as compared to making
decisions as an individual.

( 10 Mks)

b. Kinesics play a major role in communication. Discuss its major elements. ( 10 Mks)

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Business Communication Question Paper

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