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Business Communication Question Paper

Business Communication

Course:Bachelor Of Commerce (Commerce)

Institution: Kabarak University question papers

Exam Year:2010

KABARAK
UNIVERSITY

UNIVERSITY EXAMINATIONS
2009/2010 ACADEMIC YEAR

FOR THE DEGREE OF BACHELOR OF
COMMERCE
COURSE CODE: BMGT 221
COURSE TITLE: BUSINESS COMMUNICATION
STREAM:

Y2S2
DAY:

THURSDAY
TIME:

4:00 – 6:00 P.M.
DATE:

08/04/2010
INSTRUCTIONS:
1. Answer question ONE and ANY OTHER TWO questions.

PLEASE TURNOVER

Page 1 of 3

QUESTION ONE

a) Discuss the factors that have led to the growing importance of communication in
organizations today.

(10 marks)

b) Formal communication enjoys some merits despite the fact that it is time consuming.
“Discuss.”

(10 marks)

c) Discuss the characteristic of communication.

(10 marks)

QUESTION TWO

a) What is the most common tool of upward communication in organizations? (2 marks).

b) Discuss the characteristics of the tool mentioned in question “a” above. (12 marks).

c) Your are a middle level manager of ABC company in the Marketing department. Your

boss has requested you to explain why the sale of ceramic tile have drastically gone down in

the recent past.

Draft a report in a memo format to explain this to him.

(6 marks).

QUESTION THREE

a) What do you understand by the term “Kinesics”?

(2 marks).

b) Discuss the various forms of kinesics and explain their importance in
Communication

(10 marks)

c) Human relations have boosted one method of Business communication in organisations.
Describe the method and explain clearly its advantages.

(8 marks).

Page 2 of 3

QUESTION FOUR
a) You are a loans officer in a financial institution. Your client, whom you have served for
five years requests for a loan to expand his business. He asks for Kshs. 500,000 which you
decline to give him because you think he is not credit worthy.

i) What type of letter would you write the client?

(3 marks)

ii) Write a letter on behalf of the institution stating your reason for declining. (5 marks)

b) Explain the functions of a business letter.

(8 marks)

c) Explain the importance of the opening paragraph in a business letter.
(4 marks)

Page 3 of 3

Business Communication Question Paper

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