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Business Communication Question Paper

Business Communication

Course:Bachelor Of Commerce(Bcom) ()

Institution: Kabarak University question papers

Exam Year:2012

KABARAK
UNIVERSITY

UNIVERSITY EXAMINATIONS
2011/2012 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMERCE
BMGT 221: BUSINESS COMMUNICATION
DAY: FRIDAY

DATE: 3/08/2012
TIME: 3.00 – 5.00 P.M.

STREAM: Y2S2
INSTRUCTIONS:
1. Answer question ONE and any other TWO questions
2. Answer Question ONE which is compulsory and has 30 marks.
3. Answer any other TWO questions with each question having 20 marks.

QUESTION ONE
a. Read the excerpt below and answer the questions thereafter.

Mr. Ocholla is a successful business man who runs a medium sized production plant in
Nairobi. He attributes part of his success to the way he interacts freely with his employees
to most subordinates. The employees feel so free with him that they can go to his office any
time for any communication and at times bypass their immediate supervisors.

i.
Describe the method of communication used by Mr. Ocholla.
(3 mks)

ii.
Discuss the merits and the challenges likely to be experienced in the firm. (10 mks)

b. Explain why as a manager, you would at times use committees in making decisions in your
organization.

( 10 mks)
Page 1 of 2

c. You are part of a committee appointed by the finance manager to look into better ways of
investing Platinum’s finances. Write a report using a memo format to explain your findings.
(7 mks)
QUESTION TWO
a. The business environment is constantly changing thus impacting on Business Communication.
Discuss some of the trends in Business Communication as influenced by these constantly
changing business environments.

(8 mks)
b. Public Relations has become an important function in businesses today. Define ‘Public
Relations” and give FIVE importance of the function to the organization.
(6 mks)
c. As a manager you have been invited to chair the interview process taking place in your
department. Explain the six steps for planning and conducting an interview to ensure success of
the interview process. (6 mks)
QUESTION THREE
a.
State FOUR importance of effective communication in the organization.
( 2 mks)
b.
(i) Explain FIVE technology media that can be used to conduct meetings to make them
more efficient and effective

( 5 mks)
(ii) Briefly discuss FOUR types of documents used for committee meetings.
(4 mks)
c.
“To ensure ethical communication companies must ensure they create an environment that
supports employee efforts to make ethical choices.” By use of this statement discuss any
THREE perspectives of ethics in business communication.

(9 mks)
QUESTION FOUR
a. Discuss the elements of kinesics in communication.

( 8 mks)
b. Describe the most important tool of upward communication in organizations.
(2 mks)
c. Explain how you would make the above tool effective to permit informed judgments by the
users of the information.

(10 mks)

Page 2 of 2

Business Communication Question Paper

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