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Business Communication Question Paper
Business Communication
Course:Bachelor Of Commerce (Commerce)
Institution: Kabarak University question papers
Exam Year:2009
KABARAK
UNIVERSITY
UNIVERSITY EXAMINATIONS
2009/2010 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMERCE
COURSE CODE: BMGT 221
COURSE TITLE: BUSINESS COMMUNICATION
STREAM:
Y2S2
DAY:
TUESDAY
TIME:
4:00 – 6:00 P.M.
DATE:
08/12/2009
Instructions
Attempt question One and any other Two
Page 1 of Page 3
Question One:
a. Maria is a sales manager of office solutions Company Ltd. At the end of the year she is asked
to give a report on performance of their products during the year, and she reads. “During the first
quarter we sold 11,000 units of product A, 7,000 units of product B and 5,000 units of product c.
In the second quarter, the sales reduced but we managed to sell 5,000 units of products A, 3,000
units of product B and 2,000 units of product C. However great improvements were realized in
the last quarter where we sold 12,000 units of product A, 7,000 of product B and 4,000 of
product C.
Our largest sales come from product. A while C gives us the least sales………”
a) List any four properties of written communication that are missing in the above presented
report.
( 2MKs)
b) Present the above information in a manner that can be simply understood and summarized.
(8 Mks).
c) What do you understand by the term “Kinesics.
(2 Marks)
d) Discuss the various form s of Kinesics and their importance in communication (10 MKs).
e) Discuss the characteristics of a good report.
(8mks)
Question Two.
(a) What is the main objective of a good business letter
(1 Mks).
(b) How would you ensure the effectiveness of a sales letter?
(5 Mks).
(c) Describe how business letters “widen approach”
(4 Mks).
(d) ”Never reply when you are angry!” Elucidate this statement with particular reference to a
customer complaint.
( 4Mks)
Page 2 of Page 3
(e) You are the head of a newly opened branch of your company at the Nairobi, Central
biasness’ District. Write a letter to your prospective customers introducing your company
products. ( 6 Mks)
Question Three
a. Draft a notice to all committee members to inform them of a meeting to be held at the end f the
year
(
6mks)
b. Prepare a checklist for ensuring effective meetings as a Chairman
( 10 Mks)
c. SIFE Kabarak Chapter is organizing a two day annual conference to be held at the university.
Discuss your approach as an organizing Secretary to the team.
(4MKs)
Question four.
a. Discuss the limitations of committees .
(10 MKs).
b. Explain the importance of technological development to business communication. ( 6 MKs).
c. List the factors for consideration when preparing to conduct an interview. (4MKs).
Page 3 of Page 3
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