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Public Relations Question Paper

Public Relations

Course:Bachelor Of Business Management

Institution: Moi University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2010/2011
SECOND YEAR EXAMINATION
PUBLIC RELATIONS
DATE: AUGUST 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
Question one
a) Discuss the relevance of planning in public relations [8 Marks]
b) Identify and discuss the main steps involved in developing a Public Relations Plan [12 Marks]
c) What strategies would you employ to keep your non-profit organization relevant in the face of stiff
competition for available resources? [10 Marks]
Question two
a) PR goes with a lot of related concepts. Some of which are often misused and confused by the audience, even those in communication. Distinguish between public relations and the following concepts
i. Merchandising
ii. Press agentry
iii. Lobbying [6 Marks]
b) identify two organisations in kenya , list the publics of each based on the categories of Guth and Marsh ,and discuss the type of information require by each of its public [ 14 Marks]
Question Three
a) Explain the four components of the RACE model of John Marston ,discuss how this model can be
adopted by public relations practitioneers [10 Marks ]
b) Based on the assumptions of the Melvin Sharpe model, is it safe to say that any one with good
human relations qualities would be a good public relations practitioner? If not, what other qualities
do you think are useful to an aspiring public relation person? [10 Marks]
Question Four
a) Identify and discuss five informal public relations research methods [10 Marks]
b) Explain the steps involved in conduct of focus group research. [10 Marks]
Question five
a) What is a crisis [ 2 Marks]
b) Discuss 10 possible indicators of a crisis within an orgarnization [10 Marks]
c) Crises develop in stages,discuuss the stages involved in a crisis development [ 8 Marks]

Public Relations Question Paper

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