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Public Relations Question Paper

Public Relations

Course:Bachelor Of Business Management

Institution: Moi University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR EXAMINATION
PUBLIC RELATIONS
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a) Discuss the characteristics of public opinion (5Marks)
b) Outline the advantages inherent in mass media as tools of public relations communication
(5 Marks)
c) A good cooperate image requires good image management. Provide a brief guideline on the
planning of a corporate image campaign (5 Marks)
d) Discuss the obstacles to crises planning that hinder organizations from solving crises situations from their publics (5 Marks)
e) Critically evaluate the tools of financial public relations as used by organizations in the local
industry. (10Marks)
QUESTION TWO
Most definitions of PR indicate that PR is an interactive function concerned with interpreting
organizational policies to the publics and public’s interests to the organization.
a) Using examples you know, outline the role of public relation to the organization (10 Marks)
b) Explore the public relations models and their use in the industry (10 Marks)
QUESTION THREE
A true crisis is a turning point, after which things may change drastically, an organization not prepared to deal with the crises is therefore constantly at risk.
a) Outline at least four causes of crises and their possible effects on the organization (5 Marks)
b) Discuss some of the issues that the public relations practitioner needs to understand to enable him organize an appropriate response to crises. (5 Marks)
c) Draw guidelines that would help the organization handle crises communications situations
(10Marks)
QUESTION FOUR
Organizations that have the greatest potential for ongoing success in the exchange of values with the environment are the ones that interact actively with the environment for mutual success. In relation to this statement,
a) Discuss the components of an open system and their advantages on an organization of your choice.
(10 Marks)
b) Give practical examples of the disadvantages of adopting a closed system by any organization you
know (10 Marks)
QUESTION FIVE
a) Citing examples, explain why and how PR is usually confused with marketing ( 5 Marks)
b) Fully discuss three publics of the organization and indicate their importance to an organization you
know. (5 Marks)
c) Briefly indicate the role of each component of the public relations communication process
(10 Marks)

Public Relations Question Paper

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