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Cam 202: Introduction To Business Strategy Question Paper

Cam 202: Introduction To Business Strategy

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR STAGE 2 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 202: INTRODUCTION TO BUSINESS STRATEGY (WEEKEND)
DATE: DECEMBER 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer ONE and Any other TWO Questions
QUESTION ONE
a) Mlachake Enterprises Ltd is organized in a Functional Structure. As a result of a number of arising
opportunities, the management has decided to develop new products and venture into new markets.
i. Identify an organizational structure suitable for the new operations giving reasons for
your choice. [4 Marks]
ii. Outline three advantages and three disadvantages of the structure you choose.
[6 Marks]
b) In the social responsibility debate, describe the general corporate responses by some companies.
[10 Marks]
c) i. Define Organisational Culture. [4 Marks]
ii. Organisational Culture is said to have three layers which form the basis of its foundation.
Describe each layer. [6 Marks]
QUESTION TWO
Under the Strategy Formulation, one of the approaches is Strategy as Design. Outline the eight
assumptions underpinning this approach to strategy development. [20 Marks]
2
QUESTION THREE
a) Strategic management issues differ from one organization to another and have to be taken in
context. Describe such issues in:
i. Nationalised Companies; [5 Marks]
ii. Voluntary and Not-for-Profit Sector. [5 Marks]
b) Explain the importance of experience in the formulation of a strategy. [10 Marks]
QUESTION FOUR
a) Outline three different ways of characterizing culture. [12 Marks]
b) Describe the Social Responsibility Perspective of the Corporate Social Responsibility.
[8 Marks]
QUESTION FIVE
a) Describe:
i. The Ethics Committee. [2 Marks]
ii. The Tools of Ethics. [8 Marks]
b) i. Describe objectives of a business enterprise. [4 Marks]
ii. Describe the Functional Structure of an organization and outline two
advantages and two disadvantages of this structure. [6 Marks]

Cam 202: Introduction To Business Strategy Question Paper

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