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Cam 202: Introduction To Business Strategy (Evening Class) Question Paper

Cam 202: Introduction To Business Strategy (Evening Class)

Course:Bachelor Of Commerce

Institution: Kca University question papers

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2008/2009
SECOND YEAR STAGE II EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CAM 202: INTRODUCTION TO BUSINESS STRATEGY (EVENING CLASS)
DATE: APRIL 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) In generation of ideas for strategy formulation, outline seven conditions that foster new
ideas and innovation. (14 Marks)
b) Mission statements are used differently by organizations in different circumstances.
Describe four such circumstances. (8 Marks)
c) Describe the Social Responsibility Perspective of the Corporate Social Responsibility
. (8 Marks)
QUESTION TWO
a) Outline three different ways of characterizing culture. (12 Marks)
b) Furaha Enterprises Ltd is in the process of formulating a Mission Statement. Advise
Furaha’s MD on the four aspects he must consider in order to come up with an effective
Mission Statement. (8 Marks)
2
QUESTION THREE
a) Describe:
i. The Holding Company Structure. (5 Marks)
ii. Project-based Structure. (5 Marks)
b) Formulation of strategies is viewed through various perspectives. Describe the
Experience Perspective. (10 Marks)
QUESTION FOUR
a) To ensure success, organizations depend on internal and external networks. Describe the
forms such networks usually take. (10 Marks)
b) Describe:
(i) The Ethics Committee. (2 Marks)
(ii) The Tools of Ethics. (8 Marks)
QUESTION FIVE
a) Describe objectives of a Business Enterprise. (4 Marks)
b) Describe the three moral levels. (6 Marks)
c) Outline the concept of strategy and strategic management in three different public
organizations. (10 Marks)

Cam 202: Introduction To Business Strategy (Evening Class) Question Paper

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