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Hsc 3108: Multimedia And Digital Communication Design Question Paper

Hsc 3108: Multimedia And Digital Communication Design 

Course:Degree Of Masters In Mass Communication.

Institution: Jomo Kenyatta University Of Agriculture And Technology question papers

Exam Year:2012




UNIVERSITY EXAMINATIONS 2012/2013
FIRST YEAR SECOND SEMESTER EXAMINATION FOR THE DEGREE OF MASTERS IN MASS COMMUNICATION.
HSC 3108: MULTIMEDIA AND DIGITAL COMMUNICATION DESIGN
DATE:AUGUST 2012 TIME: 3 HOURS
SECTION ONE IS COMPULSORY- (30 MARKS)
1. Multimedia and Digital communication Design (15 marks)
(a) Explain the following, giving examples to support answer
(I) Multimedia (3 marks)
(II) Digital communication (3 marks)
(III) Hardware (3 marks)
(IV) Software (3 marks)
(V) Render farm (3 marks)
2. Multimedia elements- (15 marks)
(b) You are given to work on a multimedia project. Your clients you want to use the following elements; video clips of the organization, pictures of the organization, audio clips of interviews of the director of the organization, and text of various stories about the organization. Explain the purpose each of these would save within project , paying attention to stating the kind of multimedia project you would come up with effectively communicate ideas related to the history of the organization, achievements of the organization structure of the organization and the future plans of the organization. (15 marks)
SECTION TWO
Answer any two questions from this section
3. Video and Audio for multimedia and Digital communication Design Projects (20 marks)
(a) Professional videographers prefer to use a video camera and audio recorders in manual modes. Explain why you would opt to the following controls in manual modes while preparing video and audio materials for your multimedia and digital communication project, giving concrete reasons and examples to support your answer
I. Manual focus (5marks)
II. Manual exposure (5 marks)
III. Manual audio gain (5 marks)
IV. Manual White balancing (5 marks)
4. General questions (20 marks)
(a) In multimedia and digital communication production, you need good tools. Explain why it is important to have access to good tools in this field of media production, giving relevant reasons to support your answers. (10 marks)
(b) You are a multimedia and digital communication designer and consultant. A client comes to you for assistance on establishing a professional multimedia production facility that will require constant services of a computer. What advice would you give your client regarding the nature of computer that can do the job well and very fast?
(10 marks)
5. Multimedia and Digital communication project authoring (20 marks)
(a) What do you understand by multimedia and digital communication DVD project authorizing? (4 marks)
(b) Explain how you can use Adobe Encore DVD in your multimedia and digital communication project design, giving relevant examples to support your answer. (4 marks)
(c) Photography has become a component of most multimedia projects. Taking good photographs may depend on how you understanding how still pictures camera fuctions are used. Explain what the following digital still camera modes can allow you to achieve, giving practical examples to support your answers
i) Portrait mode (3 marks)
ii) Landscape mode (3 marks)
iii) Sports mode (3 marks)
iv) Close-ups mode (3 marks)






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