Enterprise Development In Hospitality And Tourism Question Paper

Enterprise Development In Hospitality And Tourism

Course:Bachelor Of Hospitality Management

Institution: Kenyatta University question papers

Exam Year:2010

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2010/2011
INSTITUTIONAL BASED PROGRAMME (IBP) AUGUST SESSION
EXAMINATION FOR THE DEGREE OF BACHELOR OF HOSPITALITY AND
TOURISM

HTM 311: ENTERPRISE DEVELOPMENT IN HOSPITALITY AND TOURISM

DATE: Wednesday 29th December, 2010

TIME: 2.00 p.m. – 4.00 p.m.
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INSTRUCTIONS:
Answer ALL Questions in this Section A

SECTION A
Q.1) Becoming an entrepreneur is not an easy task! There are certain qualities that are
absolutely necessary if you would like to become successful in your business
ventures. Some of these qualities are built-in parts of your inherent personality,
and some of them get developed over time. Enumerate any FIVE qualities that an
entrepreneur should posses.

(10 marks)

Q.2) Citing examples where appropriate, explain how the following forms of
businesses can be applied in the hospitality industry.

(10 marks)

a)
Mergers and acquisitions

b)
Franchising

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c)
Joint ventures

d)
Partnership

e)
Corporation
Q.3) Explain any FIVE points necessary to managing your employees (10 marks)

Q.4) The primary goal of any business enterprise is to earn a profit. An enterprise is
entrusted by its owners and lenders with assets which it must use intelligently to
produce added-value that is sufficient to pay all its bills and to yield an acceptable
level of profitability. Success in this pursuit requires full commitment to sound
management practices.

a)
What is a profit plan

(3 marks)

b)
What are the benefits that your business can enjoy from
profit planning.

(7 marks)
c)
Identify and briefly explain any FIVE initiatives that will be considered in
your profit plan.

(10 marks)

SECTION B:
Answer any ONE question from this Section
Q.5) As a business development manager in a hospitality related company, describe
the enterprise development process as applied in the hospitality
industry.

(20 marks)

Q.6) Discuss any FOUR strategies that you can use to grow your business (20 marks)

Q.7) Discuss any FIVE sources of business financing. What are the merits and
demerits of each?

(20 marks)

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