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Principles Of Management In Hospitality And Tourism Industry Question Paper

Principles Of Management In Hospitality And Tourism Industry

Course:Bachelor Of Science In Hospitality And Tourism Management

Institution: Kenyatta University question papers

Exam Year:2008

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2007/2008
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF
BACHELOR OF SCIENCE (HOSPITALITY AND TORUISM
MANAGEMENT)
HTM 104: PRINCIPLES OF MANAGEMENT IN HOSPITALITY AND
TOURISM INDUSTRY
_____________________________________________________________________
DATE: Monday 16th June, 2008 TIME: 11.00 a.m. – 1.00 p.m.
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INSTRUCTIONS
Attempt any THREE (3) questions – 70%
1. Explain the social responsibility in tourism management towards the following:

(a)
Shareholders

(5 marks)

(b)
Government

(6 marks)

(c)
Local community

(6 marks)

(d)
Physical environment

(6 marks)
2. Describe the organization structures in Matrix, Committees and Functional as
applied in Hospitality and Tourism Management.

(23 marks)
3. Evaluate the THREE (3) main levels of management and show these levels in a
diagram.

(23 marks)
4. Discuss TEN professional tasks and challenges of management in Hospitality and
Tourism.

(23 marks)
5. Write short notes on the following:

(a)
Characteristics of tourism

(8 marks)

(b)
Principles of management

(8 marks)

(c)
Podscorb Analysis

(7 marks)

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