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Bbm 116 Question Paper

Bbm 116

Course:Bachelor Of Business Management

Institution: Mount Kenya University question papers

Exam Year:2012

UNIVERSITY EXAMINATION 2011/2012
SCHOOL OF BUSINESS AND PUBLIC MANAGEMENT
DEPARTMENT OF MANAGEMENT
BBM DAY
UNIT CODE:BBM 116UNIT TITLE: INTRODUCTION TO PUBLIC RELATIONS
DATE: AUGUST 2012 MAIN EXAM TIME: 2HRS
Instructions
Answer question oneand any other two questions
Question One
a) Write short notes on the following PR concepts
i) PR in propaganda(5 marks)
ii) Publicity and Advertising(5 marks)
iii) Press Kit(5 marks)
iv) Press conference (5 marks)
b) Give some examples of good and bad publicity which have resulted from good or bad behavior (10 marks)
Question Two
a) Critically discuss the code of conduct as adopted by the Public Relations society of Kenya (10 marks)
b) Trace the growth and development of PR (10 marks)
Question Three
a) Enumerate and discuss the main steps in planning a public relations campaign(10 marks)
b) What is press conference? In what situation in press conference an effective PR tool? Discuss (10 marks)
Question Four
a) Explain methods of evaluation and feedback in Public Relations(10 marks)
b) Explain the importance of identifying the public by an organization (10 marks)
Question Five
a) Distinguish between public relations and marketing (10 marks)
b) Discuss the importance of the external publics to the organization (10 marks)

Bbm 116 Question Paper

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