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Bba 311: Business Communication Question Paper

Bba 311: Business Communication

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2011

DATE:
Friday, 16th December 2011
TIME: 11.00 a.m. – 1.00 p.m.
INSTRUCTIONS:
ANSWER QUESTION ONE AND ANY OTHER TWO

Question One
(a)
Business letters and offices memos have distinct differences. Discuss four major
differences between the two documents.

(10 marks)
(b)
Listening is an important skill which needs to be given a lot of attention. Discuss five
(5) hindrances to effective listening.

(10 marks)
(c)
Highlight five (5) merits of vertical communication in an organization. (10 marks)

Question Two
Effective communication is a process. Discuss this statement by use of a diagram.

(20 marks)
Question Three
Communication as a discipline has principles that need to be observed when communicating.
Discuss eight (8) such principles.

(20 marks)
Question Four
Write short notes on the following terms as used in communication:-
(i)
Centralized method of filing.
(ii)
Grapevine communication
(iii)
Oral communication
(iv)
Encoding
(v)
Informal communication

(20 marks)
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