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Bmgt 221: Business Communication Y2s2 Question Paper

Bmgt 221: Business Communication Y2s2

Course:Bachelor Of Commerce

Institution: Kabarak University question papers

Exam Year:2008

KABARAK UNIVERSITY
EXAMINATIONS
2008/2009 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMMERCE
COURSE CODE: BMGT 221
COURSE TITLE: BUSINESS COMMUNICATION
STREAM: Y2S2
DAY: TUESDAY
TIME: 8.30-10.30 A.M.
DATE: 9/12/2008
INSTRUCTIONS:
Answer question ONE and any other TWO questions.
QUESTION ONE
a) Describe the communication model and cite the possible problems that could be
experienced in each stage of the process. (10 marks)
b) As a branch manager of a courier service, you receive with evidence a complaint of
delayed delivery of parcels. The sender wants the charges back and a compensation of
Kshs. 30,000 for the loss sustained.
Write a letter granting partial adjustment under your rules. (10 marks)
c) i) What are the characteristics of a good business report? (6 marks)
ii) Why are reports said to be of practical necessity in business? (2 marks)
d) What role does a Chairperson play in a meeting. (2 marks)
QUESTION TWO
a) Your are the director of Ushindi Company Ltd. and your employees have staged a strike
citing various issues. Write a memo informing them of the closure of the business
premises with immediate effect until further notice. (6 marks)
b) A business letter sells the goods and services of a firm just as a sales person would
Discuss the authenticity of this statement. (4 marks)
c) What factors would you consider to enhance the effectiveness of business letters in an
organization? (5 marks)
d) The effectiveness of collection letters are measured by the amount of money they bring
into business. If you were a debt collection officer, what guidelines would you take into
consideration when writing collection letters achieve maximum success. (5 marks)
QUESTION THREE
a) Committees are frequently used in organization to arrive at solutions to problems or to
suggest the way forward.
What would you do as a manager to ensure the effectiveness of committees in your
organization (10 marks)
b) Brainstorming is a good technique of new idea generation. Discuss (5 Marks)
c) Make a hypothetical Agenda for a meeting for SIFE members of Kabarak University.
Devise items that give substance to the meeting (5 Marks)Page 3 of 3
QUESTION FOUR
a) Enumerate the benefits of video conferencing (5 marks)
b) What are the benefits of fax and e-mail that make them effective tools of speedy
communication. (10 marks)
c) Describe five categories of systems in an automated office. (5 marks)
QUESTION FIVE
a) Describe how you would enhance upward communication in your organization as a
manager. (8 marks)
b) i) Define proxemics (3 marks)
ii) How are the proxemics important in communication? (3 marks)
c) Why is the face described as the index of the mind in communication and what are the
importance of facial expressions?
d) Draft a notice of a meeting for all Kabarak University Alumni students to be held in
December. (3 marks)

Bmgt 221: Business Communication Y2s2 Question Paper

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