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Cmm 201: Introduction To Mass Media Question Paper

Cmm 201: Introduction To Mass Media

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2012/2013

MOI UNIVERSITY
SCHOOL OF HUMAN RESOURCE DEVELOPMENT
DEPARTMENT OF COMMUNICATION STUDIES
2ND YEAR 1ST SEMESTER EXAMINATIONS: 2012/2013 ACADEMIC YEAR
MAIN, ELDORET WEST, NAIROBI AND MOMBASA CAMPUSES ONLY
COURSE TITLE: INTRODUCTION TO MASS MEDIA
COURSE CODE: CMM 201
Instruction to candidates: Answer Four Questions. Question ONE is COMPULSORY
1. Moi university is having their annual open day. As a communication specialist you have been invited to give a clear definition of mass media and a brief talk on the following topics:
a) Characteristics of mass media
b) Elements of mass media
c) Functions of mass media (25 marks)
2. Discuss the four categories of mass media structure (15 marks)
3. Give an overview on the following
i. Lasswell model
ii. Agenda setting theory
iii. Authoritarian media theory
4. Mass media is said to have strong and powerful impact. Explain five effects. ( 15 marks)
5. Mass media influence culture; culture influence mass media. Discuss. (15 marks)
6. Print media has made a lot of contribution to literature.
i) state five factors that contributed to its growth.
ii) list five disadvantages of newspapers
iii) explain briefly the different forms of mass media

Cmm 201: Introduction To Mass Media Question Paper

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