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Ics 2315:E-Commerce Question Paper

Ics 2315:E-Commerce

Course:Bachelor Of Purchasing And Supplies Management

Institution: Jomo Kenyatta University Of Agriculture And Technology question papers

Exam Year:2014

INSTRUCTIONS:ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS 1) a)Define the following as used in e-commerce.3mks i)A market place ii)E-commerce iii)Market place b)List 4 improvements web merchants could make to encourage more browsers to become buyers.4mks c)Outline six key attributes of a good domain name.6mks d)Describe 4 web site design features that impact online purchasing.8mks e)What is vertical market portal and does rescent trends in consumer behaviour prove advantages to this business model?4mks f)Outline 5 impacts of e-commerce on kenyan economy.5mks g)Explain 5 e-comerce payment methods.5mks 2)Discuss the factors impacting web sites design and their impact of ignoring them to online shopers,and the policies e-commerce must develop before launching a site.20mks. 3) a)Explain the main revenue sources for partial business model.10mks b)Discuss the steps a company can take to curtail cyber criminal activity within a business10mks 4)Discuss the supply chain system and what the system attempts to do 20

Ics 2315:E-Commerce Question Paper

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