Ins 115: Introduction To Communication And Mass Media Question Paper

Ins 115: Introduction To Communication And Mass Media

Course:Bachelor Of Science In Information Sciences

Institution: Moi University question papers

Exam Year:2013

MOI UNIVERSITY
SCHOOL OF INFORMATION SCIENCES
DEPARTMENT OF PUBISHING AND MEDIA STUDIES
FIRST SEMESTER 2012/2013 ACADEMIC YEAR EXAMINATIONS
COURSE CODE: INS 115
COURSE TITLE: INTRODUCTION TO COMM. AND MASS MEDIA TIME: 2 Hrs 15 Mins
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INSTRUCTIONS TO CANDIDATES:
• Answer any THREE questions
• All questions carry equal marks [20 marks]

1.Mass media theories usually help one to come to a better understanding about the relationship between the audience and media content. Discuss ANY TWO media theories and hoe they have been applied in modern day media.
2.Using relevant examples, discuss elements in the communication process
3.Discuss the FIVE types and functions of mass media, highlighting their strengths and weaknesses.
4.Discuss ANY TWO legal and ANY TWO ethical issues that affect communication and media.
5.Using relevant examples, discuss the FIVE levels of communication.
6.Discuss the steps you will follow when conducting an audience research.

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Ins 115: Introduction To Communication And Mass Media Question Paper

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