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Ins 206: The Booktrade I Question Paper

Ins 206: The Booktrade I

Course:Bachelor Of Science In Information Sciences

Institution: Moi University question papers

Exam Year:2014

MOI UNIVERSITY
OFFICE OF THE CHIEF ACADEMIC OFFICER
UNIVERSITY EXAMINATIONS
2013/2014 ACADEMIC YEAR
SECOND YEAR FIRST SEMESTER EXAMINATION
FOR THE DEGREE OF
BACHELOR OF SCIENCE
IN
INFORMATION SCIENCES
COURSE CODE: INS 206
COURSE TITLE: THE BOOK TRADE I
DATE: 10TH JUNE, 2014 TIME: 9.00 A.M. – 11.15 A.M.

INSTRUCTION TO CANDIDATES
• SEE INSIDE

THIS PAPER CONSISTS OF (2) PRINTED PAGES PLEASE TURN OVER
MOI UNIVERSITY
SCHOOL OF INFORMATION SCIENCES
DEPARTMENT OF PUBLISHING AND MEDIA STUDIES
FIRST SEMESTER 2013/2014 ACADEMIC YEAR EXAMINATIONS
COURSE CODE: INS 206
COURSE TITLE: THE BOOK TRADE I TIME: 2 Hrs 15 Mins
==============================================================================
INSTRUCTIONS TO CANDIDATES:
• Answer any THREE questions
• All questions carry equal marks [20 marks]

1. Explain the merits and demerits of book promotion.
2. Describe any five book distribution channels.
3. Discuss different subsidiary rights a publisher can use to sell a title.
4. As Marketing Executive at ABX Publishers Ltd, you have been called upon by the School of Information Sciences Moi University to give a Public Lecture to students taking Booktrade on how they can penetrate the book market. Discuss the main issues you will cover in your lecture.
5. Discuss historical developments and trends in modern booktrade and give a critical analysis on the future of the conventional booktrade.
6. Discuss the following and how they affect the booktrade in Kenya;
a. Educational policies
b. National book policies
c. Professional bodies in libraries and the booktrade

Ins 206: The Booktrade I Question Paper

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