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Wiem 411:Public Relation In Wildfile Enterprise Question Paper

Wiem 411:Public Relation In Wildfile Enterprise

Course:Bachelor Of Wildlife And Enterprise Management

Institution: Chuka University question papers

Exam Year:2014

Instructions: Answer ALL questions in section A and any TWO in section B
SECTION A
1. (a) Briefly explain the main aim of public relation in wildlife enterprises in Kenya. [3 marks] (b) State the principles governing good public relation. [2 marks] 2. (a) State the reason why wildlife is regarded as a public resource in Kenya. [2 marks] (b) State how wildlife enterprises operate with wildlife being a public resource. [3 marks] 3. (a) Differentiate between attitude and perception in public relation in regard to wildlife enterprises. [2.5 marks] (b) Briefly explain factors affecting attitudes and perceptions towards wildlife resources. [2.5 marks] 4. State and briefly explain factors which affect development of values among humans on wildlife resources. [5 marks]
5. Explain the contribution of mass media to conservation and management of wildlife resources in Kenya [5 marks]
2
6. Outline the roles of education and training in wildlife enterprise and management of wildlife resources in Kenya. [5 marks]
SECTION B (40 MARKS) 7. Using relevant examples, discuss the privatization of wildlife resource ownership in Kenya. [20 marks] 8. Discuss the current status of wildlife conservation in Kenya. [20 marks] 9. Discuss the role of local people in conservation and management of wildlife resources in Kenya. [20 marks] ---------------------------------------------------------------------------------------------------------------------

Wiem 411:Public Relation In Wildfile Enterprise Question Paper

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