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Aghe 211:Consumer Education Question Paper

Aghe 211:Consumer Education 

Course:Bachelor Of Science In Community Development

Institution: Chuka University question papers

Exam Year:2013



INSTRUCTIONS:
? This paper consists of two sections
? Section A is compulsory
? Section B - answer any two questions
? Do not write on the question paper
? Use relevant examples
? Use legible handwriting
SECTION A – COMPULSORY
QUESTION ONE
(a) Discuss the factors affecting consumer buyer behavior. [10 Marks]
(b) Explain the classification of advertising as a means of communication with consumers. [10 Marks]
(c) Highlight the major packaging considerations for a marketer. [10 Marks]
2
SECTION B – ANSWER ANY TWO QUESTIONS
QUESTION TWO
(a) Discuss the rights of consumers. [10 Marks]
(b) How have the banking services facilitated consumer activities. [10 Marks]
QUESTION THREE
(a) What are some of the challenges affecting consumers. [10 Marks]
(b) What role does marketing play in the society. [10 Marks]
QUESTION FOUR
(a) How does consumer protection facilitate business. [10 Marks]
(b) Enumerate the role of a budget to consumer. [10 Marks]
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