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Cmm 302: Communication Research Ii Question Paper

Cmm 302: Communication Research Ii

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2015

1. a. Define research and discuss the relevance of research to a communications practitioner (15 marks)
b. Briefly explain five key stages in the research process (10 marks)

2. Explain the key differences between qualitative and quantitative approaches to research, clearly demonstrating their implications on choices of research methods (15 marks)

3. As a communication professional, you are often faced with situations that require you to undertake research in order to develop an effective communication intervention to adequately address the identified problem in communication that is of interest to you and that you feel is in need of an intervention and:
a. Write a clear statement of the problem (9 marks)
b. State three research questions that would guide your study (6 marks)

4. a. Explain the importance of literature review in the context of your study (9 marks)
b. Name three types of literature a researcher needs to review giving reasons for each (6 marks)

5. You are planning to undertake research in the broad topic of New Media and Youth in Kenya:
a. Formulate a clear and researchable title for your study (3 marks)
b. Identify the most appropriate population for your study, giving reasons for your choice (5 marks)
c. Identify an appropriate sample size for your study explaining the approach you will use in selecting the sample (7 marks)

6. Identify and explain three ethical issues that a researcher in the field of Communication Studies must consider while designing and undertaking research (15 marks)

Cmm 302: Communication Research Ii Question Paper

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