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Cmm 310: Public Relations And Advertising Question Paper

Cmm 310: Public Relations And Advertising

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2013

1. Define the following terms
a. Advertising (5 marks)
b. Public Relations (5 marks)
c. Publicity
d. Discuss the differences between the above three terms

2. As corporate and advertising communication became more pervasive in the twentieth century, discuss the functions of advertising to society (15 marks)

3. Describe the various Public Relations strategies as applicable to public relations practitioners (15 marks)

4. In managing space and time constraints, public relations and advertising agencies engage in a variety of techniques to come up with the correct image. Discuss the various images (15 marks)

5. As a PR practitioner, you have been invited by the Marketing Society of Kenya to give a talk on the relationship between PR and Advertising. Highlight the salient issues you would mention (15 marks)

6. You have been invited by Public Relations Society of Kenyan to talk on the characteristics of Public Relations. Critically discuss its characteristics in relation to communication practice (15 marks)

Cmm 310: Public Relations And Advertising Question Paper

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