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Cmm 204: Visual, Audio Visual And Non Verbal Communication Question Paper

Cmm 204: Visual, Audio Visual And Non Verbal Communication 

Course:Bachelor Of Science In Communication And Public Relations

Institution: Moi University question papers

Exam Year:2012



1. The Egyptian concept "EYE OF HORUS" is an appreciation of the ingredients in the human eye that utilizes the V and A-V aids.
a. Briefly illustrate six senses (5 marks)
b. Discuss the overall relevance of this study on the preparation and utilization of the V and A-V aids (20 marks)

2. Image analysis in visual communication contains image aspects. However, the interpretation of image is "subjective" and thus lack standard to measure its effect on the audience. Discuss the various perspectives used in analyzing a visual communication as suggested by Lester M (15 marks)

3. Discuss the factors to consider when preparing a presentation (15 marks)

4. Speech delivery just like any other communication requires that ethics is considered on its presentation. Discuss (15 marks)

5. Using logical examples, discuss the importance of use of illustrations in presentations (15 marks)

6. Highlight the various A-V aids used pointing the pros and cons of each (15 marks)






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