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Hsc 2408: Technology And Innovation Question Paper

Hsc 2408: Technology And Innovation

Course:Bachelor Of Commerce

Institution: Kirinyaga University question papers

Exam Year:2017

KIRINYAGA UNIVERSITY
UNIVERSITY EXAMINATION 2016/2017
YEAR 4 SEMESTER 1 EXAMINATION FOR THE DEGREE OF BACHELOR OF COMMERCE
HSC 2408: TECHNOLOGY AND INNOVATION

INSTRUCTION
Answer question one [compulsory] and any other two questions

QUESTION ONE (30MARKS)
a)Describe five characteristics of technology 5mks
b)Explain five effects of technological changes on a business venture 5mks
c)Discuss five characteristics of a successful innovation process as advocated by Rodgers 5mks
d)Identify the various types of innovations 5mks
e)Discuss the benefits that may accrue to a business that has embraced the use of modern technology in its business activities. 10mks

QUESTION TWO
A company in Kerugoya town invites you to give a talk on various issues affecting business venture today in the county.
a) Explain the various types of intellectual property rights the company may use to protect their products and business processes. 10mks
b) Discuss five dimensions of strategic innovation in a business venture that can be used to make the business more relevant to market needs 10mks

QUESTION THREE
a.Employees often demonstrate resistance to any changes that the management may introduce in order to improve its operations.Explain five possible reasons behind the resistance. 10mks
b.Explain five factors that may determine the success of a new product in the market. 10mks

QUESTION FOUR
a)Technology adoption is an important aspect of any business and therefore the business managers need to plan well for its success.Explain to a team of managers the decision-making process when considering the best technology for adoption. 10mks
b)Explain the importance factors to consider when planning for technology adoption in a business venture. 10mks

QUESTION FIVE
Business operation in a very competitive environment.A combination of technology and innovation in a business makes it become competitive hence relevant to all stakeholders. “if the rate of change on the outside exceeds the rate of change on the inside them, the end is near.”Explain this phrase using porter’s model of competition forces shaping a business. 20mks

Hsc 2408: Technology And Innovation Question Paper

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